Price every event for profit.
Specialist pricing, package and profit tools for photo booths, DJs, photographers, videographers and event businesses. Include every real cost, see what to charge and understand exactly what you’ll keep.
- Free calculators
- No signup required
- Built around real event costs
- Save and compare scenarios with a free account
Illustrative example — photo booth hire
Example figures, not customer data- Event price
- £450
- True event cost
- £484
- Net profit
- -£34
- Profit margin
- -7.6%
- Effective hourly rate
- £20.70
- Equipment break-even
- Month 4
Recommended minimum price at a 40% target margin: £807. Based on £196 direct costs, 8 hours of owner time at £25 an hour, and £88.89 of equipment cost per booking.
Are you charging enough — or just staying busy?
A diary full of bookings is not the same as a profitable year. Most event businesses price from what the competition charges rather than from what the work costs to deliver, then discover at the end of the season that the busiest months were the thinnest ones.
CalcProfits works the other way round: cost the booking honestly, price from the cost, and check afterwards whether the estimate held.
- A three-hour hire that takes eight hours of your day
- Travel absorbed into the package price
- Equipment quietly funded from your own pocket
- Discounts agreed without knowing the margin floor
Event business types we support
Industry-specific costs, mistakes and worked examples for each.
- Photo Booth Businesses
Prints, props, attendants and booth payback — costed per hire.
- DJs and Mobile Discos
Performance hours, prep, rig depreciation and peak-date premiums.
- Wedding Photographers
Shoot day plus editing, albums, second shooters and kit renewal.
- Videographers
Filming days, edit days, licensing, storage and kit renewal.
- Wedding and Event Planners
Full, partial and on-the-day coordination priced by real hours.
- Caterers and Mobile Bars
Cost per head, wastage, stock, staffing and licensing.
- Event Decor and Hire Companies
Stock utilisation, hire payback, delivery and refurbishment.
- General Event Suppliers
Any event service — true cost, break-even and booking targets.
Featured event calculators
Free, instant and usable without an account.
Prints, props, attendants and booth payback per hire.
Performance hours, music prep, rig wear and travel.
Shooting and editing hours, albums and second shooters.
Filming days, edit time, licensing, drone and storage.
What a price cut really costs, and the largest discount you can afford.
The original combined tool — profit per event and equipment break-even.
Hourly rates, retainers, and project margins.
Fixed + variable costs to units sold.
Product costing, break-even, and cash flow.
How CalcProfits works
One connected workflow from cost to quote to measured result — not a pile of unrelated calculators.
- 1Enter your business costs
Consumables, staffing, travel, insurance, software and storage.
- 2Calculate the true event cost
Direct costs, allocated overheads, owner time and equipment per booking.
- 3Build profitable packages
Compare Silver, Gold and Platinum margins side by side.
- 4Create a client quote
Client-facing pricing only — internal costs and margins stay private.
- 5Record the actual result
Log what the event really cost and how long it really took.
- 6Improve future pricing
Compare estimated against actual and reprice with evidence.
Costs operators commonly forget
These are the lines that turn a healthy-looking booking into a break-even one.
- Enquiry and admin time
Emails, quotes, chasing and invoicing before a single hour on site.
- Travel in both directions
Mileage, parking, tolls and the hours behind the wheel you rarely bill.
- Equipment depreciation
Kit has a finite life; each booking should repay a share of it.
- Payment processing fees
A percentage of every deposit and balance, off the top.
- Owner labour
Your own hours are a cost, even when you do not pay yourself for them.
- Setup and pack-down
A three-hour booking that occupies eight hours of your day.
Package and pricing tools
Silver, Gold and Platinum only work when each tier carries its own costs. Build packages, compare their margins, test a discount before you offer it, and see which tier genuinely earns the most.
- Named packages with their own inclusions
- Minimum viable price per package
- Margin comparison across tiers
- Discount impact before you offer it
- Client-facing comparison without internal costs
- Saved to your free account
Everything is free
Every calculator and every account tool is free to use. No plans, no paywalls, no limits — create a free account only if you want your work saved across devices.
Use it without an account
No account, no email, no limits.
- All public calculators
- Instant results, no email required
- Plain-English recommendations
- PDF, print and CSV exports
- One-off share links
Free account, everything included
For operators running a season, not a single quote.
- Reusable Business Cost Profile
- Unlimited saved scenarios
- Package Pricing Builder
- Branded client quotes
- Estimate versus actual tracking
- What-if simulator and discount analysis
- Seasonal and weekend pricing rules
Guides and benchmarks
Pricing guides explain the formulas, show worked examples and link straight to the calculator that does the maths. Each one carries a last-reviewed date and states its sources.
We do not publish invented industry averages. Benchmark ranges will appear only once enough operators have opted in to share anonymised data — and never in a form that could identify a business or a client.
More calculators
Our general finance and business tools are still here — they just no longer lead the site.
- Mortgage Calculator
- Personal Finance Calculator
- Loan & APR Payoff Calculator
- SaaS Pricing & Margin Calculator
Know your profit before you send the quote.
Enter your real costs once, see what the booking actually costs you, and quote from a number you can defend.