Event pricing tools
Discount Impact Calculator
Your costs do not fall when your price does. Work out what a discount really takes out of your profit before you offer it.
The booking and the discount
Enter what you charge and what it costs you.
%
Crew, consumables, travel and equipment.
%
%
Compares trimming the package instead of cutting the price.
Before and after
| Measure | Full price | Discounted |
|---|---|---|
| Price | £750.00 | £675.00 |
| Profit per booking | £308.55 | £234.68 |
| Net margin | 41.1% | 34.8% |
| Effective hourly rate | £55.86 | £48.47 |
| Annual profit | £14,810.40 | £11,264.40 |
What the discount costs you
Discount given
£75.00
Profit lost per booking
£73.87
Share of profit lost
23.9%
Profit lost a year
£3,546.00
Extra bookings a month to stand still
1.26
Largest safe discount
41.8%
Discount that still hits your target margin
16.3%
What this means
A 10.0% price cut removes 23.9% of your profit, because your costs do not fall with the price.
You can discount up to 41.8% before the booking stops covering its costs and your time.