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SaaS Pricing & Margin Calculator

Model unit economics with churn and CAC. See LTV, CAC payback, LTV:CAC ratio, and a 24-month MRR growth curve instantly.

Pricing & costs
Per-user, per-month values.
Growth & retention
Monthly acquisition, churn, and CAC.
Gross margin
82%
$40.00 / user
LTV
$1,000
25.0 mo avg life
CAC payback
3.0 mo
LTV : CAC
8.33x
Healthy
MRR & net profit — 24 months
Growth curve with churn and CAC spend applied each month.
Customers at M24
625
MRR at M24
$30,605
Net / mo at M24
$20,183
Unit economics
Where each dollar goes.
Insights
What the numbers say.
Good
LTV:CAC of 8.33x — aim for 3x or higher.
Good
CAC payback in 3.0 months — under 12 is ideal.
Good
Gross margin 82% — SaaS benchmark is 70%+.
Good
Monthly churn 4% — under 5% keeps growth compounding.